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Digital Marketing and Communications Manager

Location: Springfield
Posted on: November 16, 2021

Job Description:

Job DetailsJob LocationMerete Hotel Management - Springfield, ORPosition TypeFull TimeTravel PercentageUp to 25%DescriptionResponsible for management of digital services department and communications for Meret Hotel Management and associated entities. Digital services department provides digital marketing support to Meret branded hotels and associated entities and includes SEO (Search Engine Optimization), paid marketing, email marketing, website content and optimization, third party listings and management, social media, and online review support. Position requires ability to follow and implement multiple brand marketing requirements and guidelines. Company communications include social media, email marketing, website creation and content, conference and community service events, coordination of partnerships and sponsorships, creation, and coordination of internal company materials such as posters, staff communications and any other tasks as needed.This position is eligible for telecommuting but must live/be able to be in the corporate office as needed. ESSENTIAL FUNCTIONS: Digital Marketing Ensure up-to-date, brand-appropriate website copy for all assigned hotels and associated entitiesLiaise with appropriate staff members to update websites regularly utilizing all available resources and toolsOversee web traffic analysis to create and execute a successful digital marketing strategy for assigned hotels via collaboration with hotel management and sales teamsLiaise with hotel management and sales staff to manage pay-per-click, meta search and email marketing campaigns to increase direct digital bookings to the hotelMonitor hotel seasonality, event calendars, local attractions, and competitor activity in order to optimize return on all digital marketing spendAct as liaison for online travel agencies, their reputation management tools, market managers and online reviews to ensure content is accurate at all timesResponsible for development and adherence of annual digital services department operating plan and budgetCreate and present regular metric reporting that effectively evaluates ROI on digital marketing efforts and can be used to inform future strategiesOffer ongoing support and direction regarding social media channel strategies and best practices for all entities including posting schedule, content creation and paid campaign managementEnsure digital marketing strategies support overall revenue strategies and goalsPlan, organize and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital and collateral useCommunications Create and coordinate internal communications and materials that provide support to employee recruitment, retention, culture, and corporate initiativesResponsible for planning, executing, managing, and coordinating Meret Hotel Management branding, marketing and communications including social media, website, collateral/print materials and conference materialsPublic Relations Serve as company ambassador internally and externally, and as hotel spokesperson with external media as neededCreate and distribute press releases upon requestProvide direct crisis communications partnering with corporate leadership and hotel teams as neededPHYSICAL DESCRIPTION: Regularly mobile and often stationary within office environment - standard office furniture: desk, padded swivel chair. Frequently traversing/navigating at Merete Hotel Management managed properties and other locations on carpet, tile, stone, and cement. Occasional navigation of stairs. Ability to operate computers, phones, copier/fax machines and other standard office equipment. Motions required for entering, exiting, and driving a vehicle. Navigation of outdoor and uneven terrain as needed. Move/transport average weight frequently 10 lbs. Pushing/pulling average weight frequently 10 lbs. Maximum weight occasionally 20 lbs. WORKING CONDITIONS: Visually exposed to computer screens and other electronic devices. Remote position but must be able to work from the corporate office when needed. When working in the corporate office, will be exposed to a general office environment with noise from computers, office machines, fluorescent lighting, telephones, and conversation. Could include exposure to fumes, chemicals, vibrations, humidity, cold, heat, dust, and noise. Reliable transportation needed for frequent driving and travel. Exposed to various weather conditions when making property visits. Must adhere to the Company's safety standards and procedures. QualificationsBachelor's degree in related field or comparable experience required. Experience in hospitality or hotel marketing preferred. Proficiency in SEO, social media marketing, paid marketing, and email marketing. Understanding of hotel revenue management principles is a plus. Demonstrated ability to manage and direct a team. Read, write, and speak English fluently. Ability to communicate effectively with the public and other team members in writing and verbally. Valid driver license with acceptable driving record per our insurance provider's requirements. Must pass criminal background check.SUCCESS FACTORS: Effective time management (i.e. planning, prioritizing, delegating, meeting deadlines etc.). Effective communication both verbal and written with customers, guests, associates, and all members of management. Ability to complete multiple tasks along the same timeline. Possess initiative, integrity, and business professionalism. Active engagement in organization events and activities. Meet or exceed productivity standards and goals. Follow all safety procedures. Follow all appropriate policies and procedures.

Keywords: MERETE HOTEL MANAGEMENT INC, Springfield , Digital Marketing and Communications Manager, Advertising , Springfield, Oregon

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